Entries by Alper Atlan

Boosting installed prepaid base

Customer churn is a huge challenge in the prepaid phone market. No contract means no commitment. No commitment means pay-as-you-go customers can walk away from you without a moment’s notice. And that makes it tough for telecom operators to grow revenue sustainable from this particular installed customer base. So, how can you hang on to […]

Trends driving changes in prepaid phone plans

Customer churn is a massive challenge for providers of mobile phone plans, and prepaid customers are the most churn-sensitive of all. So, let’s look briefly at the dominant trends in the prepaid phone sector and discover which steps your company can take to boost customer loyalty.