The temptation of international e-commerce. It’s irresistible to online merchants. Rightly so. As more and more consumers around the world get easy access to alternative payment methods, opportunities to grow sales revenue are escalating. Trouble is, cross-border transactions increase your risk of payment fraud greatly.
According to the 2016 True Cost of Fraud study by LexisNexis, successful payment fraud in international online & mobile channels occurs 2.5 times more than in domestic channels. I’ll repeat that for you.
We’re not including fraudulent attempts in that figure. And if you use mobile channels to sell, then your risk of fraud is 3.5 times higher than those using e-commerce.
I know, the statistics are enough to make an international online merchant cry. Here’s another statistic for you:
Payment fraud risk around the world
The fraud challenges that online merchants face differ according to the countries they operate in. Some regions are simply riskier than others. So, which country should you mark as high-risk in your fraud scoring model? (You have got one, right?)
There’s a whole bunch of criteria for assessing the fraud risk of a country or region, but I’m going to look at the most popular key performance indicator for tracking fraud: chargeback rate.
First, let’s just recap what chargeback fraud is.
Chargeback fraud: what is it?
Chargeback fraud is also known as friendly fraud. Not that it is the slightest bit friendly. It’s just called that because the fraud is committed by the true cardholder. Ironic, eh?
Anyway, chargeback fraud is what consumers do to get a refund, even though they don’t deserve it. They allege their order was never delivered, or the original transaction wasn’t authorized, or a recurring transaction wasn’t cancelled as requested.
I stress the word “allege” because, for some consumers, the claim is true.
They experience buyer’s remorse, make a mistake with the ordering process, or the product is unsuitable for some reason. However, the more dishonest cardholders amongst us just want to get something for free, so they commit chargeback fraud.
Right. Let’s now look at the riskiest countries for chargeback fraud.
Which countries have the highest online fraud rates (i.e. chargeback rates)?
A study carried out by Ingenico in 2016 looked at the online transactions made throughout 2015 by its repayments merchants. So, which are the top two countries with the highest chargeback rates by a significant distance?
Drum roll, please….
It’s Brazil and Mexico.
The chargeback rates for Brazil and Mexico are 3.55% and 2.82% respectively. Russia comes in third place at rates of 0.82%.
The chargeback rate is calculated by dividing the number of chargebacks processed by the total number of online transactions. So, in Mexico, for every 100 transactions processed by merchants, almost four are fraudulent.
Here’s the top 12 countries for chargeback rates in descending order:
|Chargeback rates by country||2016|
So why do Mexico and Brazil top the list? Let’s take a closer look at their payment climate.
Payment fraud in Mexico
Mexico has an exceptionally high payment fraud climate. Mexican banks registered almost 2.9 million cases of suspected fraud in 2014, totaling around 7.3 billion pesos, or US $480 million. Credit card fraud accounted for 48% of total fraud in Mexico.
The country’s merchants do have a lower level of e-commerce maturity than most other regions and a greater reluctance to use an automated fraud detection tool known as 3D Secure, which is bound to heighten the risk factor.
Understandably, Mexican consumers are very concerned about online payments fraud. As The PayPers reports on its website, they’re crying out for much more sophisticated protection. Nevertheless, the number of online shoppers in Mexico is forecast to skyrocket, from 8.4 million in 2013 to 18 million in 2018.
The favorite e-commerce purchase Mexico? Airplane and bus tickets. These are a favorite target of fraudsters.
Payment fraud in Brazil
The e-commerce market in Brazil is one of the biggest in the world, and the biggest and most advanced in Latin America. According to ThreatMetrix, 80% of Mexico’s online transactions are cross-border. Credit cards make up the 69% of all online transactions, although only international credit cards can process foreign currencies.
Despite the market’s relative maturity, Brazil’s credit card fraud levels are among the highest in the world. Malware and ID fraud are big issues. It seems that 3D Secure is starting to make its presence felt in Brazil, but its adoption rates per transaction volume, at around 4% for all merchant tiers, is significantly lower than the rate in the Netherlands and Belgium (82% and 71% respectively).
3D Secure is great, but it’s impact on chargebacks is more or less limited to reducing the risk of “cardholder unauthorized” and “cardholder not recognized”.
As merchants know, there are many other reasons for processing a chargeback.
Why do Germany and the Netherlands have high chargeback rates?
Surprised that Germany and the Netherlands are in the top 12 of countries suffering high fraud chargeback rates? After all, domestic fraud levels in these two countries have been low historically.
But according to The PayPers, ‘a relatively low level of investment in fraud detection and prevention technology has made Germany susceptible to fraudsters migrating from other countries’.
Put it another way, countries like the US and UK have much more robust prevention tools in place because they’ve been targeted by fraudsters for much longer.
Why are some countries better than others at combating payment fraud?
The rate of chargeback fraud per country depends on several things:
- how dependent the population is on credit cards
- how widely 3D Secure has been adopted
- how established the e-commerce market is
- how well regulated the banking infrastructure is
- the level of exposure to fraud of local industries
- how mature local industries are in fighting fraud
- the availability and sophistication of alternative payment methods
- consumer behavior and awareness
As you can see from the statistics, cross-border transactions are vulnerable to online fraud. Fortunately, there are many tools out there can help you detect and prevent fraud, so please don’t descend into a state of despair after reading this article.
Professional help is out there!
As a first step, read this article to discover how you can eliminate online payment fraud. Then, if you think your company could benefit from some added payment protection, dial +31 10 7989 501 and speak to one of Alphacomm Solutions’ fraud protection experts. They’ll be happy to advise you.
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About Huub Sparnaay
I started this company in 1997 as a provider of telecom hardware for large telecom companies worldwide. During the following years, I adjusted the business model to developments in the market. The result is Alphacomm Solutions, a service provider fully focused on delivering payment solutions to large B2C organizations.