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Auto top-up for prepaid; the benefits of postpaid without the hassle

Auto top-up for prepaid; the benefits of postpaid without the hassle

Each and every mobile credit provider struggles with customer churn. So how do we keep prepaid customers coming back? The answer lies in giving more power to the people. 

Topping up is a tricky moment in the prepaid customer life-cycle. Unlike with postpaid, prepaid users are constantly faced with the question of whether or not they want to pay. When prepaid customers run out of credit, they may choose another provider, switch over to Wi-Fi for an extended period of time.

Automatic top-up = Power to the people

Many people with mobile phones choose prepaid because of the savings and the control it affords them. Many financially conscious consumers are wary of contracts and may not want to enter into a two-year binding agreement with a mobile phone provider.

It is true that some prepaid users, e.g. the elderly or very young, are provided with a phone by someone else. This person carries the responsibility of making sure their loved one can make calls or access the internet.

However, the stereotypical prepaid user or sponsor is aware of her spending habits. She checks her balance on the regular and tends to buy just enough credit to last a couple of days or weeks.

So how do you give a loyal yet financially conscious prepaid user more power? You do so by rewarding her with the choice of opting in for recurring payments, without binding contracts. Automatic top-up is a win for the user as well as the provider. The user is able to top-up automatically without binding commitments while the provider stabilises the prepaid revenue stream.

How automatic top-up works

So how does it work? Automatic top-up is simple. Whenever a user’s credit dwindles below a certain threshold, the credit is automatically purchased. Automatic top-up can also be set up as a recurring payment that occurs on a weekly or monthly date. If there’s no money in the bank account at the time of top-up, there’s no harm done. The user will just have to do it manually, that time.

Since automatic top-up is nonbinding, customers won’t have to stress about whether or not they can afford it and the legal/financial consequences thereof. Moreover, unlike with a postpaid contract, prepaid users with automatic top-up never have to worry about out-of-plan charges.

 

Auto top-up for prepaid; the benefits of postpaid without the hassle

Get to know your customers

The direct monetary benefit is obvious. If prepaid customers opt-in for automatic top-up, that translates into a more stable stream of revenue and a higher ARPU overall. But what about other benefits?

One of the main differences between prepaid and postpaid customers is there’s a wealth of information on the latter and little on the former. Prepaid phone users are generally anonymous. The person who originally bought the sim card might not be the person using it.

Not knowing how your customers think will lead to ill-informed business decisions. If you don’t know who your customers are, how are you ever going to reward them or make them personalised offers?

Making prepaid customers more postpaid-like is a surefire way of bringing anonymous users in from the shadows. Registering for automatic top-up gives your customers the opportunity to provide you with valuable marketing insights like demographic data and behavioural context.

Nowadays customers value convenience above anything else. Improve customer loyalty by treating them like royalty. Give them the tools necessary to lead easier lives and in return, they will become better customers.

 

About the author

Alper Altan – Reload Services
Business Development Manager

I’m Alper Altan, Business Development Manager at Alphacomm Solutions. I make sure that Alphacomm maximizes profit on existing customers as well as new business.

More about Alper »


Related articles
Auto top-up for prepaid; the benefits of postpaid without the hassle

Auto top-up for prepaid; the benefits of postpaid without the hassle

Auto top-up for prepaid; the benefits of postpaid without the hassle

Each and every mobile credit provider struggles with customer churn. So how do we keep prepaid customers coming back? The answer lies in giving more power to the people. 

Topping up is a tricky moment in the prepaid customer life-cycle. Unlike with postpaid, prepaid users are constantly faced with the question of whether or not they want to pay. When prepaid customers run out of credit, they may choose another provider, switch over to Wi-Fi for an extended period of time.

Automatic top-up = Power to the people

Many people with mobile phones choose prepaid because of the savings and the control it affords them. Many financially conscious consumers are wary of contracts and may not want to enter into a two-year binding agreement with a mobile phone provider.

It is true that some prepaid users, e.g. the elderly or very young, are provided with a phone by someone else. This person carries the responsibility of making sure their loved one can make calls or access the internet.

However, the stereotypical prepaid user or sponsor is aware of her spending habits. She checks her balance on the regular and tends to buy just enough credit to last a couple of days or weeks.

So how do you give a loyal yet financially conscious prepaid user more power? You do so by rewarding her with the choice of opting in for recurring payments, without binding contracts. Automatic top-up is a win for the user as well as the provider. The user is able to top-up automatically without binding commitments while the provider stabilises the prepaid revenue stream.

How automatic top-up works

So how does it work? Automatic top-up is simple. Whenever a user’s credit dwindles below a certain threshold, the credit is automatically purchased. Automatic top-up can also be set up as a recurring payment that occurs on a weekly or monthly date. If there’s no money in the bank account at the time of top-up, there’s no harm done. The user will just have to do it manually, that time.

Since automatic top-up is nonbinding, customers won’t have to stress about whether or not they can afford it and the legal/financial consequences thereof. Moreover, unlike with a postpaid contract, prepaid users with automatic top-up never have to worry about out-of-plan charges.

 

Auto top-up for prepaid; the benefits of postpaid without the hassle

Get to know your customers

The direct monetary benefit is obvious. If prepaid customers opt-in for automatic top-up, that translates into a more stable stream of revenue and a higher ARPU overall. But what about other benefits?

One of the main differences between prepaid and postpaid customers is there’s a wealth of information on the latter and little on the former. Prepaid phone users are generally anonymous. The person who originally bought the sim card might not be the person using it.

Not knowing how your customers think will lead to ill-informed business decisions. If you don’t know who your customers are, how are you ever going to reward them or make them personalised offers?

Making prepaid customers more postpaid-like is a surefire way of bringing anonymous users in from the shadows. Registering for automatic top-up gives your customers the opportunity to provide you with valuable marketing insights like demographic data and behavioural context.

Nowadays customers value convenience above anything else. Improve customer loyalty by treating them like royalty. Give them the tools necessary to lead easier lives and in return, they will become better customers.

 

About the author

Alper Altan – Reload Services
Business Development Manager

I’m Alper Altan, Business Development Manager at Alphacomm Solutions. I make sure that Alphacomm maximizes profit on existing customers as well as new business.

More about Alper »


Related articles
Auto top-up for prepaid; the benefits of postpaid without the hassle

Churn baby churn. A prepaid inferno?

For many mobile credit providers, the high churn in the prepaid industry is a cause for concern. Luckily, there are ways to combat churn and increase loyalty that don’t require giving it all away for free.

There’s blood in the water

In their 2005 business classic, Blue Ocean Strategy, authors W. Chan Kim and Renée Mauborgne explained the difference between a blue ocean and a red ocean. Whereas a blue ocean is a clear and unexplored space with hardly any players and vast growth opportunities, a red ocean is marred by cut-throat competition.

Using this analogy, the prepaid market is definitely a red ocean. In fact, one of the challenges facing the industry is the high cost of subscriber acquisition (SAC) as a consequence of incredibly high rates of churn. Research by Juvo (2019) shows that in 2018, a whopping 90% of expenditure was spent on replacing lost subscribers. Sadly, this meant that only 10% was invested towards growing net subscriptions.

Effortless mobile top-up

What’s one major thing that customers value more than saving money? Convenience! Whenever a customer runs out of credit, she needs to decide whether or not to remain a prepaid customer and if so, with which provider. Whether it’s more data, or lower prices, prepaid providers are waging war like never before and many users are tempted to choose the flavour of the month.  When it comes to prepaid credit providers, prepaid users have a wide range of options to choose from. For many, this is a major bottleneck.

Unsurprisingly, the most dangerous phase in the customer life-cycle is credit top-up. Whenever a customer wades into the this red ocean, odds are they might end up gobbled up a competitor. So instead of lowering prices and investing in promotional deals like everybody else, wouldn’t it be smarter to simply improve the top-up process? Improving the top-up process means your customers get to keep their feet dry and stick with the provider they know.

Solutions to churn in the prepaid phone market

What if you could spend your time maintaining and growing a subscriber base rather than simply replacing lost customers? At Alphacomm Solutions, we believe keeping customers on board requires more than promotional activities and special deals. What’s more, we’ve got plenty of proven solutions to help you right the ship.

One way to differentatie your business from the competition and reduce churn is by offering automatic top-up. Automatic top-up works in various ways. It can either be triggered by a recurring date or whenever credit drops below a predetermined threshold. Other solutions include topping up via chatbots within popular apps such as WhatsApp as well as top-up via Paylinks or Amazon Dash Buttons.

Topping up mobile phone credit should be effortless for your customers. Get in touch to find out if our solutions are right for your business.

 

Interested in driving changes in prepaid phone plans to your company? Contact sales to arrange a free consultation.

If you have any question about our reload services please let me know. I’ll be happy to answer!

About the author

Alper Altan – Reload Services
Business Development Manager

I’m Alper Altan, Business Development Manager at Alphacomm Solutions. I make sure that Alphacomm maximizes profit on existing customers as well as new business.

More about Alper »


Related articles
Auto top-up for prepaid; the benefits of postpaid without the hassle

Don’t miss that goal (or any potential reload revenue)

Imagine, you’ve made it to the World Cup and have an ideal seat to take a shot of Mo Salah’s next goal. While he races to the goal, kicking the ball in front of him with masterly control, you lift your phone and click as he shoots the ball in just the right corner. You’ve got it! Now, time to share that picture with your friends back home…but wait…you receive a message that your prepaid balance is insufficient to share the picture. If only you had known ahead of time, you could have been ready to share that shot with everybody back home!

Read more